Shona Rosenblum is the co-founder of Grand Slam Social, a boutique social media marketing company that provides expert advice on how to infuse social media into all aspects of a marketing plan. Working as a Social Media Strategist at Breeders’ Cup Limited and an Account Executive at Racepoint Global, she climbed her way up the PR and marketing ladder to where she is today! On this episode, we chatted with Shona about the horse racing industry in the sports world, how to target different demographics, and how to maximize your social and digital space as it continuously evolves.