NCAA basketball is one of the most competitive spaces in sports…on the court and on social.

In this episode, David breaks down the NCAA Men’s and Women’s Basketball Social Performance Report, analyzing the top 60 programs and what is actually driving engagement across college basketball heading into March Madness.

This report looks beyond followers and highlights, focusing on content themes, engagement per post, and the formats that consistently win across both men’s and women’s programs.

You’ll learn:

• Why Duke continues to dominate on the men’s side across reach and engagement
• Why women’s basketball is outperforming men’s in engagement per post
• Why remixed highlights outperform traditional broadcast clips
• Why humor, personality, and storytelling drive the biggest wins in women’s basketball
• How WNBA crossover content is fueling growth for top programs
• Why real-time graphics and milestone content still matter for fan engagement

If you work in NIL, college athletics, brand partnerships, or social media, this is a clear look at how content is evolving across both sides of the game.

Download the full NCAA Men’s & Women’s Basketball Social Performance Report: https://www.stndigital.com/2026-ncaa-basketball-social-report/