🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

David Brickley reunites with long-time industry friend and Fresh Tape Media GM David Herman for a real-time pulse check on social, agencies, platforms, and where things are headed next.

🧠 In this episode:

–Why small agencies are thriving (and what big agencies still don’t get)

–The rise—and over-saturation—of lo-fi content

–How creators are becoming distribution rocket fuel

–What metrics actually matter in 2025 (spoiler: not followers)

–A candid look at what the OGs of social are still learning

If you’ve ever had to explain to leadership why views are greater then followers or why TikTok Shop is changing consumer behavior—this one’s for you.