September 25, 2023
Summer’s Hottest Marketing Campaigns: Our Team’s Top Picks
As the temperatures rise and the days grow longer, brands across the globe have been serving up some seriously hot marketing strategies. From innovative social media blitzes to heartwarming storytelling, these campaigns are not only catching the eyes of consumers but also igniting conversations and inspiring engagement.
Here at STN Digital, our team of marketing experts have been hard at work reviewing the best of the best when it comes to marketing campaigns. We’ve gathered their top picks and are excited to share their insights with you.
Keep reading to find out more about the campaigns that made our list and why our experts think they’re the cream of the crop!
“Let It Rip” by Nike Football
“I loved the look and feel of this commercial that was played throughout the World Cup. It has such a unique visual style compared to what we normally see for commercials.”
— Rob F. | Art Director
The McDonald’s Grimace Birthday campaign
“In order to promote a new menu item, they used nostalgic marketing by bringing back a character that multiple generations are familiar with. He was EVERYWHERE. Once I saw him in Roku City I was hooked!”
— Lily | Account Manager
“The Somewhere Board” by Silk & Spice
“This billboard, created for wine brand Silk and Spice, contains an interesting surprise: a bottle of wine, a glass, and a corkscrew. The twist – the billboard is sitting on an island in the middle of the ocean and is ‘meant to be discovered’. A cool take on the classic treasure hunt, the campaign does a great job capturing the adventurous vibe at the heart of Silk and Spice’s brand.”
— Joe | Graphic Designer
Asteroid City
“I loved Astroid City and all the marketing that came with it. The article above highlights the pop-up events, visual/OOH, and even a scavenger hunt collab with letterbox.”
— Riggins | Creative Director
Our story begins in a fictional American desert town circa 1955. ASTEROID CITY trailer tomorrow. pic.twitter.com/2JjcCAnm6O
— Asteroid City (@AsteroidCity) March 28, 2023
Barbie
“The Barbie team created a campaign that brought you into the world of Barbie and brought the world of Barbie into the real world over the course of 6-12 months. They built hype and excitement for the movie in a way that allowed fans to be hungry for the next piece of the campaign, not just the movie. The Airbnb Dream House was an incredible activation. Who doesn’t want to stay at the Barbie Dream House? But also it was full of easter eggs for the movie which allowed fans an inside scope of the plot through photos and Airbnb description even if they weren’t able to stay at the Dream House.”
— Katie O. | Producer/Digital Project Manager
2023 NFL Table Read
“We all know the rumors around the NFL scripting their games and choosing who will win and lose. This commercial was hilarious because the NFL tapped into those rumors and shut them down in an engaging way. I also loved that some of the more memorable players from 2022 were featured here. Week 1 of the NFL makes this commercial even funnier with everything that happened (looking at you Steelers and Giants).”
— Nikki | Marketing and PR Manager
Join us for the table read of the 104th season of the NFL. #YouCantMakeThisStuffUp pic.twitter.com/XT4HTsOGnq
— NFL (@NFL) August 24, 2023
Celebrating Remarkable Marketing Triumphs and Embracing the Seasons Ahead
As we bid farewell to the summer heat and welcome the cool breeze of fall, it’s clear that these standout marketing campaigns have left a lasting impression.
From the creativity of brands to the genuine connections forged with audiences, this summer has truly been one for the marketing history books.
As we look forward to the seasons ahead, we’ll continue to dissect, analyze, and applaud the best in marketing. Stay tuned for more updates, insights, and inspiration from our team of experts.
If your team is looking for help building out your upcoming campaigns reach out to our team of experts HERE.