August 26, 2020

Panel: Haircare and Beauty – How to Build a Loyal Community

David is joined by two leaders in the beauty industry, Hannah Beals (VP, Brand Marketing @ OUAI) and Erin Dwyer (VP, Digital @ OUAI). The group takes a high-level look into the business of beauty, OUAI’s social strategy, and how to build a loyal community around your brand.

Topics discussed:

  • Why is social strategy so important?

  • Why do you see so much value in creating a community around your brand?

  • How can other brands follow suit?

  • What do most brands get wrong when it comes to social?

  • What immediate challenges did you face when the pandemic hit?

  • How did you rise to that challenge? What are some effective strategies you’ve been able to use with everyone working remotely?

  • With traditional marketing being affected, what digital or social pivots did you make to adjust?

  • What have you learned in terms of leadership and teamwork during this?

  • What has been the biggest change in your industry?

The STN Team

STN Digital is an expert at launching brands and building highly engaged audiences. If you’re interested in learning more about how STN can help you, send us an email at

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