October 13, 2025

NBA Social Media Rankings: Which Team Has the Most Social Media Followers?

NBA Social Media Rankings: Which Team Has the Most Social Media Followers?

In 2025, teams aren’t just chasing rings, they’re chasing reach. From highlight reels on Instagram to behind-the-scenes TikToks and viral post-game moments on X, NBA teams are full-blown content machines.

So, which team dominates the digital court?

Here’s how all 30 teams stack up, ranked by total followers across major platforms.

30. Detroit Pistons

Followers: 5.4M

29. New Orleans Pelicans

Followers: 6.9M

@pelicansnba When Zion met an old friend from high school #zion #NBA #highschool #neworleans #friendshipday #friend ♬ original sound - Pelicansnba
28. Atlanta Hawks

Followers: 7.1M

27. Charlotte Hornets

Followers: 7.2M

@hornets the one & only eric collins #basketball #nba #highlight ♬ original sound - Charlotte Hornets
26. Memphis Grizzlies

Followers: 7.4M

25. Denver Nuggets

Followers: 8.1M

24. Portland Trail Blazers

Followers: 8.1M

23. Minnesota Timberwolves

Followers: 8.3M

@timberwolves Jaden ties his career high in points going into the half 🏀 #minnesota #nba #timberwolves #jadenmcdaniels ♬ original sound - Timberwolves
22. Washington Wizards

Followers: 8.4M

21. Orlando Magic

Followers: 8.5M

20. Phoenix Suns

Followers: 8.6M

@phoenixsuns LET’S GO BOOK! 👀 #devinbooker #phoenixsuns #nba #basketball #crazy ♬ original sound - Phoenix Suns
19. Indiana Pacers

Followers: 8.8M

18. Utah Jazz

Followers: 9.9M

17. Philadelphia 76ers

Followers: 10.0M

16. Toronto Raptors

Followers: 10.1M

@raptors DON’T TO IT TO ‘EM SCOTT 🫨 #raptors #fyp #scottiebarnes ♬ original sound - Mufasa
15. Sacramento Kings

Followers: 11.7M

14. Milwaukee Bucks

Followers: 12.2M

13. Los Angeles Clippers

Followers: 12.3M

@laclippers 🚨Chris Paul Buzzer-Beater🚨 #nba #laclippers #basketball #chrispaul #cp3 ♬ original sound - LA Clippers
12. Brooklyn Nets

Followers: 13.0M

11. New York Knicks

Followers: 14.2M

10. Dallas Mavericks

Followers: 14.3M

@dallasmavs The shot clock won’t save you from being on a poster 💥 #dunk #anthonydavis #dallasmavericks #NBA ♬ Lil Phoebe x Melodica - sanilovesmusic
9. Oklahoma City Thunder

Followers: 16.0M

8. San Antonio Spurs

Followers: 16.5M

7. Boston Celtics

Followers: 23.4M

6. Houston Rockets

Followers: 26.5M

5. Miami Heat

Followers: 27.4M

4. Cleveland Cavaliers

Followers: 28.5M

@cavs we got a fandom name yet or???! #thomasbryant #cavs #nba #cleveland ♬ original sound - Cleveland Cavaliers
3. Chicago Bulls

Followers: 34.5M

2. Golden State Warriors

Followers: 62.0M

@warriors Media Day Vets ⚡️🫡 #mediaday #nba #veteran ♬ original sound - warriors
1. Los Angeles Lakers

Followers: 63.8M

The Lakers and Warriors are in a league of their own when it comes to online presence. Their star power, legacy, and global fanbases have built digital empires. (Total followers as of 4/29/2025)

Curious how the NBA stacks up against other leagues?

Get the full breakdown in our 2025 League Social Performance Report — a data-driven look at how top teams across sports are winning on social.

Let's Huddle

Get in touch! We can't wait to meet you.

Submit

© 2026 STN Digital
A Social First Marketing Agency. All Rights Reserved.
Privacy Policy | Terms of Use
info@stn.digital

Sign Up For Our Newsletter

The STN Social Report is designed to provide you with the latest trends & resources to stay up-to-date with the ever-changing landscape of social media.

Sign Up