February 16, 2021

How to Build Brand Longevity with Monica Rigali

Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis.

Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strategy.

Let's Huddle

Get in touch! We can't wait to meet you.