February 16, 2021
How to Build Brand Longevity with Monica Rigali
Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis.
Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strategy.