December 21, 2021
How ESPN+ Markets Their Biggest Events with Matt Kenny
On this episode David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball – Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+’s massive jump in subscribers and how they’re creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.