What’s the best way to market and promote a new show on a streaming service? Should you release all the episodes at the same time or once per week? How does the release strategy affect your marketing tactics before, during and, after release? On this episode we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience. Henry also touches on the future of streaming, how movie theaters will be impacted, and how this relates to all content consumers.