Madeline Mesevage is the Sr. Manager of Operations for Brand, Marketing, & Digital Strategy at Dick Clark Productions. DCP produces the biggest events in the industry including the AMA’s , Golden Globes, Billboard Music Awards, Academy of Country Music Awards and many more. With more than 55 years of award-winning shows, they are the world’s largest producers of televised live-events in entertainment. On this episode, Maddy dives into the social strategy behind DCP and how they squeeze out every ounce of fan engagement, topping the rankings.