September 27, 2023

Inside LA28’s Marketing Strategy for the 2028 Olympics

In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28’s distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!


Interested in becoming a guest on the podcast? Reach out to our team at

Let's Huddle

Get in touch! We can't wait to meet you.