Dana Droppo has seen and done it all. She has been a blogger, marketer, producer and a creative director. She’s worked at Super Deluxe, Complex and is now VP, Creative Director Brand Partnerships at Billboard. If you want to know what it takes be an expert in all things content, Dana’s got you covered. On this episode, we talked with Dana about what it takes to consistently produce high level branded content and what brands should be doing to provide value to their followers as well as their sponsors.