July 15, 2025

The #1 Skill You Need to Get Promoted and Raises ASAP

Let’s be honest: promotions don’t just go to the smartest person in the room. They go to the person who can clearly express ideas, lead conversations, and make others feel confident in their vision. The people who know how to communicate—up, down, across departments—are the ones who move up, fast.

If you want to get promoted, get a raise, earn trust, or lead bigger projects, there’s one skill that quietly powers all of that: communication.

Not just public speaking. Not being “good with people.” We’re talking about the real stuff:

  • Being able to simplify complexity.
  • Get buy-in.
  • Run a meeting that ends with alignment.
  • Send an email that moves things forward.
  • Talk to execs in a way that lands.

This is what turns a solid contributor into a trusted leader. And the wild part is, most people don’t even realize it.

Why Communication Changes Everything

You don’t have to look far to see how valuable this skill is. Some of the highest-paid people in media aren’t athletes or actors, they’re people who can talk. People who can hold a conversation, ask smart questions, read a room, and connect. Some of them are literally pulling in $100M+ contracts. That’s not by accident. It’s because they’ve mastered the art of attention, clarity, and connection.

Now, you don’t need to go start a podcast or land a streaming deal. But the takeaway here is real: people who know how to communicate well are highly valuable, no matter what industry they’re in.

Inside your company, the same thing is happening just on a smaller scale. The person who presents well in front of leadership? They get remembered. The one who knows how to speak up with clarity and confidence in a meeting? They get trusted with bigger things. Communication becomes the signal that says, “This person is ready for more.”

What It Actually Looks Like at Work

Think about the last meeting you were in. Who stood out? Probably the person who didn’t ramble. The one who kept things clear, helped the team move forward, and made decisions feel easier. That’s communication in action.

It’s the teammate who sends a sharp project update that saves everyone time.
The manager who delivers feedback in a way that builds trust.
The direct report who can present confidently, without sounding rehearsed or robotic.
All of that is communication. And it’s powerful.

On the flip side, if your communication is messy—if you’re rambling, unclear, or undercutting your own ideas. It doesn’t matter how smart or talented you are. People won’t remember the insight. They’ll remember the confusion.

Yes, Watching Yourself Back Is Awkward But Do It Anyway

One of the fastest ways to level up this skill? Watch the tape. Seriously. Record your next Zoom meeting. Replay your presentation. Film a practice version of a talk.

It will feel cringey. You’ll immediately notice the filler words, the awkward phrasing, the talking-too-fast moments. But those observations are gold. Every athlete watches film to improve. You should too.

The goal isn’t to be perfect. It’s to become more aware. Are you rushing through things? Do you trail off without landing the point? Are you repeating yourself? Is your tone helping or hurting the message?

Once you see it, you can fix it. But not before.

Ask For Feedback

Another way to speed up your growth: ask for real feedback. Not the vague, polite “you’re doing great” stuff. Direct, honest insight. Be specific when you ask.

Try something like:
“What’s one thing I could do to communicate more clearly in meetings?”
“Are my updates helping you make decisions faster—or is there a better way I could be sharing information?”
“Is there anything I do in presentations that I could tighten up or clarify?”

Asking shows initiative. Applying the feedback shows leadership. Both are good looks.

Your Presence Matters, Even on Zoom

We’re not here to pretend like optics don’t matter. They do. People read your posture, tone, and energy—whether you’re in person or on video. If you’re slouched, mumbling, camera off, distracted, or clearly unprepared, it sends a message. Even if the work is good, the delivery affects how it lands.

The little stuff adds up. Are you on time? Are you present? Do you look like you want to be there, or like you’re just waiting for it to end?

People make snap judgments based on presence. That doesn’t mean you have to be overly polished. It just means you should be intentional. Look alive. Make eye contact. Speak with purpose. Set the tone you want people to associate with your name.

Communication Builds Trust. Trust Gets You Paid.

Trust is currency at work. It’s how you earn bigger projects, better raises, and more responsibility. And nothing builds trust faster than clear, consistent communication.

If you’re the one who people come to for clarity, you’ll always be valuable. If your boss knows they can hand you something and you’ll present it cleanly to stakeholders, you’ll be seen as someone who can lead.

Good communication builds credibility. It makes things easier for other people. And when you’re the one consistently making things easier, more opportunities come your way.

Your Style Is Your Brand

Every time you speak, write, or show up, you’re building a reputation. A brand. You get to decide what kind.

Are you the one who brings clarity and confidence? Or the one who overcomplicates everything? Are you someone people feel good going to for help? Or someone they have to mentally prepare for?

You’re not just doing your job—you’re showing people how you work. How you think. How you handle pressure. And that sticks with them.

So own your style. Tighten your delivery. Be intentional about how you sound and how you make people feel when you speak. That’s how people start associating your name with trust, leadership, and capability.

If You Want to Grow This Year, Start Here

Improving your communication is one of the highest-ROI moves you can make. It doesn’t require a promotion. It doesn’t require a budget. It just requires effort and awareness.

Here’s your challenge:

Watch yourself back. Ask for feedback. Simplify how you speak. Tighten how you write. Show up like the version of you that already has the job you want.

Everything else will follow.

This is how you earn more. Move faster. Build trust. Get promoted. It’s not about being louder, it’s about being clearer. And when you can do that consistently, there’s almost no limit to how far you can go.

Want more? 

Make sure to subscribe to The Business Of Social podcast (on YouTube, Spotify, Apple), where STN Digital CEO and Owner David Brickley breaks down the latest shifts in social and marketing. He’s talking with the top minds in the game to keep you ahead of what’s next.

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