Curt Doty is the CEO of Vertuoso, a marketing and branding consulting firm focused on business development, branding, social strategy, digital content, integrated marketing, and user experience. He got his start in television at ABC News, and then transitioned into the entertainment industry focusing on marketing and branding. This led to a career in the movie industry where he was the VP of Creative Services at Universal Pictures, ultimately leading to his career in PR and brand work. On this episode, we talk with Curt about how to effectively build out a content strategy, mobile-first strategy, and digital ecosystem in today’s digital world.