Josh Tucker’s had stops at Golden Boy Productions, the Lakers, the Dodgers, WME/IMG and is now the Director or Social Content at the NFL. He’s climbed his way from hitting the publish button on social feeds to the guy that oversees the strategy for an organization with over 24 million followers on Twitter alone. Needless to say, he’s been around the block. On this episode, we talked with Josh about the trends and the types of content that are resonating with the NFL audience and what you should be doing to improve your engagement on social.