May 5, 2022

How Oakley stays relevant and what tactics work to attract a younger consumer in 2022

Some of the brains behind Oakley, David Burkat, and Antonio Bonifacio talk about what they do to stay relevant in the apparel & sunglasses industry. We also dive deeper into how the brand is innovating over decades in the space and what tactics they are using now to successfully attract a younger consumer in 2022.

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