David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world. In this episode, Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social Content you Need to Drive Engagement.