June 4, 2019
How a TV Show Builds Brand Awareness with Danny Corrales
Producer of “The Jump” on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, X, Instagram and IGTV. Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this effect the needs of sponsors and partners?