November 6, 2023
What is Content and Strategy? STN Digital’s Comprehensive Guide
Content and strategy are essential components of any successful digital marketing campaign. By creating and distributing engaging content that is relevant to your target audience, you can attract attention, build relationships, and drive conversions.
STN Digital is a social-first marketing agency that specializes in launching brand strategy and partnering with well-established brands for social marketing needs. In this blog, we’ll explore what content and strategy is, the different types of content and strategy, why it’s essential for your brand, and firsthand examples of our work with clients.
What is Content and Strategy?
Content and strategy is the process of planning, creating, and distributing content that is aligned with your business goals and target audience. It involves identifying the right content types, channels, and formats to reach your audience and achieve your desired results.
Why is Content and Strategy Important?
Content and strategy is important because it helps you:
- Attract attention: By creating shareable, custom content that is relevant to your target audience, you can attract their attention and get them interested in your brand.
- Build relationships: By consistently sharing valuable content, you can build loyalty among your audience and earn their trust, ultimately leading to a dedicated audience willing to commit social actions.
- Drive conversions: By promoting your content and landing pages, you can drive conversions and create engaging conversation.
What Services Does STN Digital Offer?
STN Digital offers a wide range of content and strategy services, including:
- Content planning: Our team of experienced content strategists will work with you to develop a content plan that aligns with your business goals and target audience.
- Content creation: Our team of ideators, designers, and producers can create high-quality content in a variety of formats, including blog posts, articles, infographics, videos, social media posts, email newsletters, ebooks, whitepapers, case studies, product descriptions, and landing pages.
- Content promotion: We can help you promote your content on social media, search engines, and other channels.
- Content analytics: Our team can track the performance of your content and provide you with reports on its impact.
Benefits of Working with STN Digital’s Content and Strategy Team
There are many benefits to working with STN Digital’s Content and Strategy team, including:
- Expertise: We have a team of experienced content strategists, writers, designers, and producers who can help you create and execute high-quality content marketing campaigns.
- Customization: Our team takes the time to understand your business goals and target audience before developing a customized content strategy.
- Results: We have a proven track record of helping businesses achieve their content marketing goals.
Content and Strategy Examples
At STN Digital, we have been at the forefront of driving unparalleled success for our clients through the use of cutting-edge content and strategy efforts. Take a look at some of our favorite content and strategy success stories!
We helped the Toronto Raptors increase their social media following by 1 million and generated over 100 million video views in one year.
Our team strategically produced a 1-866-NO-BLSHT hotline for fans to dial into, launching Poker Face into the pop culture zeitgeist as the next big Peacock Original.
We leveraged our creative team to develop custom motion graphics, originally produced content and a complete edit of the run of the show. The 2022 and 2023 livestreams helped the @ NFL account gain 26K and 30K new followers, respectively.
STN Digital’s Content and Strategy service is a valuable tool for businesses of all sizes. If you are looking to create and execute effective content marketing campaigns that achieve your business goals, STN Digital can help.