Kelsey Cohen, Director of Marketing at Bloomscape, joined the show to talk about what it’s like to market a product from the ground up and how that process compares to marketing an established brand.  On this episode we discuss the importance of community, building a social media strategy, brand voice, providing value to your fans/customers and the importance of customer retention.  What are some unique ways you can provide value to your customers in a way where they want to be a part of the product and involved with the community as a whole?