June 15, 2021

Brand Marketing for Coke with Crystal Ivey

David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social. Topics & questions covered in this episode include: What should brands be keeping an eye out for? How important is social? How can brands stand out on social? Why should a consumer pick your brand over another? “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”- Seth Godin

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