On this episode we are joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at X Sports, to discuss all things X! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships, and how to utilize X correctly during real time events like the NFL Draft. Christine drops a ton of knowledge about the bird app and how you should be using it! Topics include: – Recent updates like Fleets and Spaces, and how users can best leverage these new tools. – Capitalizing on live events like the NFL draft and why X works so well as a second screen experience for these types of events. – What should your strategy be before, during and after live events?