May 11, 2021

An Insider’s Guide to Twitter with Christine Wixted

On this episode we are joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships, and how to utilize Twitter correctly during real time events like the NFL Draft. Christine drops a ton of knowledge about the bird app and how you should be using it! Topics include: – Recent updates like Fleets and Spaces, and how users can best leverage these new tools. – Capitalizing on live events like the NFL draft and why Twitter works so well as a second screen experience for these types of events. – What should your strategy be before, during and after live events?

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