August 3, 2021
A Look Inside The NHL’s Social Strategy with Sean Dennison
On this episode David is joined by Sean Dennison, Director of Social Media at the NHL. They discuss the strategy around the new NHL Seattle franchise and dive into the organization’s plans to continue growing. They also talk about leveraging the uniqueness of hockey to create incredible content. Topics include: -Creating content to grow your audience that also appeals to your fan base. -Strategies to reach a younger, more diverse demographic. -Effective ways to take advantage of your ecosystem.