On this episode we are joined by Dave Feldman, VP of Social Media Marketing at the NFL. We talked with Dave about the trends and the types of content that are resonating with the NFL audience and how they continue to test the waters. The importance of constantly adjusting their strategy and trying new things to keep your audience engaged, because at the end of the day you’re competing for eyeballs with everybody out there. Dave gives his advice on what you should be doing to improve your engagement on social. How can you get more eyeballs on your content? How can you maximize your network to spread your message even further? What should your strategy be when approaching a new platform?