TJ Adeshola, Head of US Sports at X, joined the show to discuss all things marketing, best practices that every brand should doing on X and things every brand should STOP doing on X.  TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry.  He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. “If you’re a young kid in Los Angeles and Kobe Bryant likes your tweet, that kid is automatically a lifelong Kobe fan now!”