May 4, 2022

40 Shocking Social Media Stats You Didn’t Know

40 Shocking Social Media Stats You Didn’t Know

At STN Digital we’re big numbers people; we love diving into data and finding meaning. In our 2022 Social Best Practices Guide, we did all the deep data dives for you and assembled our top tips and tricks for each platform. We’ve taken all the research from that guide and compiled the most important platform stats every social media marketer needs to know in 2022.

The State of Social in 2022:




  • 211 million monetizable daily active users.

  • 42% of U.S. users are between the ages of 18-29.

  • 52% of Twitter U.S. users visit the platform daily.

  • 29.6% of users are female.

  • 70.4% of users are male.



  • 810 million professionals are on the network.

  • 57 million companies are listed on the site.

  • Reaches just over 10% of the world’s population.

  • 4 out of 5 members drive business decisions.

  • 6.3 million attended virtual events on the platform.

  • 43.4% of users are female.

  • 56.6% of users are male.

Interested in more platform stats and social media best practices? Download our 2022 Social Best Practices Guide here.

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