May 4, 2022
40 Shocking Social Media Stats You Didn’t Know
At STN Digital we’re big numbers people; we love diving into data and finding meaning. In our 2022 Social Best Practices Guide, we did all the deep data dives for you and assembled our top tips and tricks for each platform. We’ve taken all the research from that guide and compiled the most important platform stats every social media marketer needs to know in 2022.
The State of Social in 2022:
2021 saw a 12.3% increase in overall social media users.
57% of the world’s population now uses social media.
72% of Americans use social media.
Users spend a daily average of 2 hours 27 min on social media.
Gen Z spends an average of 6 hours per day on social media.
TikTok
TikTok was the most visited website in 2021.
1 billion monthly active users on the platform.
2 billion downloads on the App Store and Google Play.
62% of users are between the ages of 10-29.
2 in 3 US teens engage on the platform at least monthly.
175+ songs that trended on TikTok in 2021 charted on the Billboard Hot 100.
48.4% of users are female.
51.6% of users are male.
1.5 billion users worldwide.
Instagram ads reach almost 30% of internet users.
Users spend an average of 53 minutes per day on the app.
71% of monthly users are under the age of 35.
48.4% of users are female.
51.6% of users are male.
211 million monetizable daily active users.
42% of U.S. users are between the ages of 18-29.
52% of Twitter U.S. users visit the platform daily.
29.6% of users are female.
70.4% of users are male.
93% of marketers used Facebook in 2021.
2.9 billion active users.
98.5% of users access Facebook through mobile.
Users spend an average of 33 min per day on the platform.
One third of Facebook’s users made purchases via the platform.
43.5% of users are female.
56.5% of users are male.
810 million professionals are on the network.
57 million companies are listed on the site.
Reaches just over 10% of the world’s population.
4 out of 5 members drive business decisions.
6.3 million attended virtual events on the platform.
43.4% of users are female.
56.6% of users are male.
Interested in more platform stats and social media best practices? Download our 2022 Social Best Practices Guide here.