May 4, 2022
40 Shocking Social Media Stats You Didn’t Know
At STN Digital we’re big numbers people; we love diving into data and finding meaning. In our 2022 Social Best Practices Guide, we did all the deep data dives for you and assembled our top tips and tricks for each platform. We’ve taken all the research from that guide and compiled the most important platform stats every social media marketer needs to know in 2022.
TikTok was the most visited website in 2021.
1 billion monthly active users on the platform.
2 billion downloads on the App Store and Google Play.
62% of users are between the ages of 10-29.
2 in 3 US teens engage on the platform at least monthly.
175+ songs that trended on TikTok in 2021 charted on the Billboard Hot 100.
48.4% of users are female.
51.6% of users are male.
Interested in more platform stats and social media best practices? Download our 2022 Social Best Practices Guide here.