If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it.

In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory.

🔥 Key Takeaways:

• Focus on the audience, not yourself. Share actionable insights that marketers can take back to their teams.
• Ditch the surface-level Q&A. Get straight to what’s actually moving the needle.
• Moderators set the tone. A great panel hinges on asking the right questions and pulling real takeaways from speakers.
• Reverse engineer your content. Ask yourself: If I were in the audience, what would I find valuable,

If you’ve ever prepped someone for a panel—or been on one yourself—this episode is a must-listen. Drop a comment below with your biggest panel pet peeves!

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital