Team Rankings Are Shifting as Engagement Declines Across the NFL, NBA, NHL and MLB

Social rankings are changing across the Big Four leagues, while total engagement continues to decline. The 2026 League Social Performance Report shows which franchises are gaining ground, what is driving the movement, and which players are making the biggest impact on team performance.

Inside the report

• Team Rankings: See which franchises are moving up, which teams are losing ground, and what is driving each shift.
• Content Driving Engagement: Explore the formats generating results across every league, including lo-fi fan moments and celebrity crossovers.
• Player Impact: Find out which players are driving team engagement and delivering the strongest results for their franchises.

Download the full report to see where every team ranks.